Facebook Campaign

Audi UK e-tron
Instant Canvas

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The Project

Audi UK has created an innovative Instant Experience using Facebook's new full-screen, mobile advertising format, working with real-time rendering specialist ZeroLight and agency partners We Are Social and PHD. The configuration experience enables users to customise the new Audi e-tron - the premium brand's first all-electric series production car - directly within the Facebook app before exploring their creation in a personalised video and even sending it to their nearest dealership. Read more about the project here: Audi UK brings the e-tron to life with Facebook Instant Experiences

Audi e-tron @ CES

Senior UI/UX Designer & Project Manager


My Role

I acted as project manager for the Audi UK Facebook Instant Experience project which consisted of leading the organisation of all teams that needed to be involved such as design, cloud, SpotLight and QA. I was overall responsible for the design, camera creation through art direction, and the general orginisation of the project. I worked very closely with Audi and their agency We Are Social to ensure that their vision was realised.

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