Online Campaign

Porsche ICC

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The Project

Porsche and ZeroLight collaborated on a new concept for Plug and Play's Startup Autobahn: an Intelligent Car Configurator. The aim of this concept was to create a fully personalised purchase journey, catering to the unique preferences of each individual user at every touch point. The ICC concept represents a fully integrated customer journey, bridging the gap between online and dealers whilst ensuring every touch point is relevant. With the ability to reach any connected device, customers can start their purchase journey from wherever they wish. Read more about the project here: The Intelligent Car Configurator concept

Porsche ICC

Senior UI/UX Designer & Project Lead


My Role

I acted as project lead for the Porsche ICC project which consisted of planning and creating the entire UX flow so that each member of the team had a full understanding of the project. I was responsible for all of the design and worked with cross functional teams to ensure a successful delivery. The design consisted of not only a responsive configurator but also an Augmented Reality app and a stats dashboard. This project was used as the showfront of ZeroLight's technology for the remainder of the year and helped generate more business for the company.

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