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Online Campaign

Audi e-tron Connected
Customer Journey

The Project

In collaboration with Audi and AWS, ZeroLight created an intelligent retail showcase for the new Audi e-tron. Using machine learning to assess the requirements of each individual user, the experience provided personalised feedback and suggestions in line with their needs, driving conversion through relevant recommendations. The concept was on display alongside the e-tron itself on AWS' booth in the Venetian Ballroom, with hundreds of key representatives from the tech and automotive industries stopping by across the event. Read more about the project here: Audi e-tron machine learning retail showcase

Audi e-tron @ CES

Lead Designer and Project Lead


My Role

I was the project lead for the Audi e-tron project which consisted of planning and creating the entire UX flow so that each member of the team had a full understanding of the project. I was responsible for all of the design from UX to art direction and worked with cross functional teams to ensure a successful delivery. The design consisted of not only a fully responsive configurator and microsite that is personalised to the user but also interactive ads, real-time suggestions from machine learning, a 4K dealer app, data insights dashboards and an augmented reality app. This project had a lot of content that had to all come together to create a seamless user experience. I worked with personnel from Amazon and Audi to get feedback and push a new design and new features that had not been seen before in traditional car configurators.

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Audi UK