The BMW M Drive Tour is a series of premium events allowing current and prospective BMW customers to drive the complete portfolio of BMW's signature M vehicles around Europe's iconic race tracks. In doing so, they fully discover the capabilities of the BMW M brand. BMW were keen to explore how they could enhance the experience and amplify overall emotional engagement to drive affinity. As a result, BMW and ZeroLight collaborated on a series of fully connected, customer-centric digital experiences delivered pre, during, and post event. Read more about the project here: bmw m drive tour virtual experience
BMW M Drive Tour
Lead Designer and Project Lead
I was the project lead for the BMW M Drive Tour which consisted of planning and creating the entire project flow so that each member of the team had a full understanding of the project. I was responsible for all of the digital design work including all of the art direction and worked with cross functional teams to ensure a successful delivery. I also worked closely with BMW and their agency Adwerba from the initial kickoff meeting to regular touchpoint throughout to make sure what we delivered was a highly polished end to end experience for their customers.